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Instead of Positano, try Tropea.

Tropea has the same clifftop-above-turquoise-water combination that makes Positano famous, in Calabria rather than Campania, with Italian rather than international tourist numbers and prices that reflect the difference. The beaches are arguably better.

70%

How comparable the experiences are

82%

Estimated pressure reduction

77%

Overall editorial confidence

Positano

Positano

Coastal Village · Italy

Heat 89/100
Algorithmically Overexposed

The beach and main square are extremely congested July-August. The coastal road can take 3+ hours to cover short distances by car. Cruise ship day visitors add to the volume.

Cost: $$$

Tropea

Tropea

Clifftop Town · Italy

Fresh Air 80/100
Strong Alternative

Italian domestic beach tourism in August but a fraction of the Amalfi numbers. The historic centre is walkable without congestion outside peak weeks.

Cost: $

Layers

Region

Hot SpotFresh Air

Travellers who want a clifftop Tyrrhenian coastal town with excellent beaches and good food at prices that do not require advance budget planning.

Further south — getting to Tropea requires more travel time from Naples or Rome. Different regional character from Campania. Less famous, which is the point.

Positano and Tropea are approximately 320 km apart. Both are in the same country.